The World's Greatest Bargain

Just got back from Target with a few office supplies including a 10 pack of Bic "Stick" Pens, medium, black 99 cents a package. Was talking to wife as I opened the package and came to the realization that I had to have just purchased one of life's greatest bargains.

For under 10 cents I got a pen that writes every time, isn't subject to clogging up and is virtually indestructable. I'm not trying to sound cheap for I have several nice fountain pens I also use but this struck me as a revelation. Hardly anyone wants to use the good old Bic pen anymore, why?

I guess dependability just isn't cool.